Hyper-casual games are favored by many because of their ease, lack of paywalls, and social integration. Western market gains were led by Germany (69%). Asian markets saw the boom in Hyper-casual mobile gaming sessions the most, with China seeing a 300% increase, followed by South Korea (152%) and Japan (137%).The costs per install (CPI – the average cost to get a user to install a game on their mobile device) for Hyper-casual games decreased by 35% by the end of March.Installation of hyper-casual games increased 103% between December 2019 and March 2020. Hyper-casual games grew by 72% at the end of Q1 2020.Measurement firm Adjust and game engine developer Unity joint-collaborated in 2020 to determine the pandemic’s effect in the hyper-casual gaming market. As a result, mobile gaming recemented its place at the throne during the pandemic years, fueled by the meteoric rise in hyper-casual game downloads. People were forced to spend time at home, which astronomized game downloads. This had an adverse effect in almost all market sectors – except gaming. In late 2019, the covid-19 pandemic gripped the world. The Pandemic Years and the Explosion of Hyper-Casual Games: Soon, these methods were followed by other developers, giving rise to the hyper-casual mobile games that are a juggernaut today. The rise behind the game was owed to the hyper simplification of its key principles, including UI, gameplay mechanics, and learning curve – things that made it attractive to even non-gamers. The game took off in 2014 – to the point that it became the mobile games chart-topper in downloads on both Android and iOS worldwide, earning $50,000+ in revenue every day. It was an innocuous side-scrolling video game where the player guided a bird between a series of green pipes without touching them. Vietnamese developer Dong Nguyen and his company, Gears, released Flappy Bird in 2013. For example, Tesla cars come with bundled games that owners can play while the car is stationary at a charging station companies are gamifying their day-to-day business activities in the hyper-casual model to promote a stress-free work environment.įlappy Birds and the Beginning of Hyper-Casual Gaming as We Know It: Hyper-casual games have become so popular that organizations have started leveraging them beyond their usual mobile domain. As a result, Hyper-casual games have been shown to retain their users much more than any other gaming category. Even single-player hyper-casual games offer an immersive world free from the usual complexities around learning the nitty-gritty of playing them well. Games like trivia and puzzles have integrated a social ecosystem around them that allows people to interact and compete. These easy-to-learn games have offered many respites from an increasingly stressful outside world, especially during the recent pandemic. Hyper-casual games are behind this phenomenal success, roping in even non-gamers to put in as much as a few hours every week playing them. Mobile gaming has taken a quantum leap in recent years, becoming the predominant force in the gaming industry.
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